Statement of Work

Website UX, UI & Development Revamp

Transform Rymo's digital presence into a scalable, interactive, and SEO-friendly lead generation platform for clinicians and rehabilitation centers.

Client

Rymo Healthcare

Partner

Shilpakar Tech LLP

Total Duration

4–6 Weeks Dev

Project Objectives

Clarity & Credibility

Improve user trust and engagement for clinician-focused audiences

Scalability

Create infrastructure to rapidly add multiple products and features

Lead Generation

Enable form integration, CRM connectivity, and conversion optimization

SEO Ready

Establish strong technical foundation with organic growth potential

UX Excellence

Establish consistent design language and user experience standards

Future-Proof

Build extensible architecture supporting ongoing iterations

Scope of Work

Comprehensive strategy across Design and Development phases

Design & UX Phases

Development Scope (4–6 Weeks)

1. Frontend Development

3–4 weeks

Pixel-perfect UI implementation
Responsive design (desktop, tablet, mobile)
WCAG accessibility
Performance optimized
Cross-browser compatible

2. Backend Development

Parallel with frontend

Scalable architecture
Clean content structure
Secure admin authentication
Role-based access
Media management

3. Admin Panel

Included in dev timeline

Add/edit/delete products
Static page management
Preview before publish
Media asset uploads
Intuitive UI

4. Integrations

1 week (within cycle)

Lead capture forms
CRM integration (Odoo)
Optional chatbot setup
Email notifications
Email provider TBD

5. SEO-Ready Development

Aligned with SEO scope

Clean URL structure
Meta tag implementation
Schema markup ready
Fast load times
Mobile-first indexing

6. Testing & QA

5–7 working days

Functional testing
UI consistency checks
Responsive testing
Bug fixes
Final client review

SEO Scope

Organic growth strategy with monthly retainer model

Phase 1: SEO Foundation & Growth

Core Activities

Keyword research & search intent analysis
SEO content planning & execution
On-page SEO optimization
Meta tag optimization
Internal linking strategy
Image SEO recommendations
Schema markup implementation
Monthly performance reporting

Technical SEO

Page speed optimization
Core Web Vitals improvements
Crawl & indexation fixes
URL structure implementation
Sitemap & robots.txt setup
Server optimizations
GA4 monitoring
Keyword ranking tracking

SEO Retainer Plans

Starter

₹24,000

₹1.44L (6 months)

Est. Traffic Growth: 10% – 20%

10 target keywords
3 SEO blogs/month
Basic on-page SEO
Meta optimization
Content formatting
Internal linking
GSC & GA4 monitoring
Monthly summary

Recommended

Growth

₹42,000

₹2.52L (6 months)

Est. Traffic Growth: 20% – 35%

20 target keywords
5 SEO blogs/month
On-page + landing pages
Site-wide optimization
Search intent optimization
Content gap analysis
Keyword tracking
Technical audit recs
Schema markup
Monthly insights

Authority

₹60,000

₹3.6L (6 months)

Est. Traffic Growth: 40% – 60%

35 target keywords
8 high-quality blogs/month
Complete on-page SEO
Topical authority strategy
Advanced competitor analysis
Full site optimization
Advanced image SEO
Core Web Vitals recs
Technical SEO audit
Featured snippet strategy
Monthly keyword report
SEO roadmap

Investment & Payment Terms

Transparent pricing with flexible payment structure

One-Time Investment (Design + Development)

Service	Price
UX + UI Design	₹1.8L
Development	₹2.7L
Total One-Time Investment	₹4.5L

Payment Structure

50% advance payment after SOW approval (₹2.25L)
Remaining balance released on agreed milestones
All invoices payable within 10 days of receipt
All costs exclusive of 18% GST

Project Timeline Summary

🎨

Design Phases

4 Weeks

⚙️

Development

4–6 Weeks

✓

Testing & QA

5–7 Days

🚀

Go-Live Support

2–3 Days

Ready to Transform Rymo?

This Statement of Work outlines our comprehensive approach to delivering a world-class digital experience for Rymo's clinician audience. Let's build something extraordinary together.